For this project, we worked alongside a lifestyle content creator and homeschooling mother as she transitioned from Instagram influencer to a multi-faceted brand. With her heart rooted in motherhood, homemaking, and home education, we developed a full brand direction that felt both nostalgic and deeply personal. The visual identity centers around a cozy, earthy palette of blues, creams, mochas, and cranberry, paired with a logo suite that includes a custom hand-drawn basket illustration—thoughtfully filled with her children’s birth flowers. We added character-driven details like illustrated borders to give her brand a handcrafted, heartfelt feel. Furthermore, we designed her digital products, from homemaker templates to her website design, a font system built for warmth and clarity, and cohesive social media graphics to carry the story across platforms.