New Website, No Visitors? Here’s What You Need to Do Next

So, you’ve just launched your new website, but now that it’s live, you might be wondering, “Where’s all my website traffic?” Or maybe you’re expecting to jump straight to the first page of Google search results. These are common thoughts, but let’s clear up some misconceptions about what happens after your website goes live. “Where’s […]

Why You Should Own Your Website Hosting, Not Your Designer

Should you buy hosting on your own or go through your website design company? It’s pretty straightforward: get your own hosting. We always tell our clients to get their hosting separately from us, and here’s why it’s such a good idea. The main thing is you get to keep control, ownership, and the freedom to […]

The One Thing Your Brand Might Be Missing

In the world of business, your brand is more than just a logo or a catchy slogan; it’s the identity of your company. A strong brand can set you apart from the competition, create customer loyalty, and drive business growth. However, maintaining brand consistency is key to achieving these benefits. In this blog post, we’ll […]

What Social Media Can’t Do for Your Business

Having a custom website is essential for any business. It’s not just about having an online presence; it’s about creating a unique platform that represents your brand, attracts a wider audience, and builds credibility. A custom website gives you control over your content, enhances customer convenience, and showcases your products or services effectively. If you’re […]

Want to Charge Higher Rates? Focus on This

Are you running a business or planning to start one? If so, let’s talk about something super important: creating a great customer experience. It’s not just a trend; it’s a necessity. Trust me, your customers will love it, and your business will thrive because of it. So, let’s dive in! What is a Customer Experience? […]

6 Design Mistakes that are Driving Your Customers Away

Effective design is crucial for attracting and retaining customers. However, even small design mistakes can have a big impact on your brand’s success. Here are some common design pitfalls that might be turning away your customers and how to avoid them. 1. Inconsistent Branding Mistake: Constantly changing branding elements such as logos, colors, and fonts, […]

8 Essential Steps Before Starting Your Service-Based Website Project

Starting a website project is an exciting journey, but it requires careful planning and consideration. Whether you’re launching a new business or refreshing your online presence, there are several key elements you need to figure out before diving into the design and development process. In this blog post, we’ll explore the crucial items you should […]

Understanding the Roles of Website Design and Website Development

In the realm of websites, the terms “website design” and “website development” are often used interchangeably, but they represent distinct roles in the creation of a website. Understanding these roles and their respective contributions is important for anyone starting on a website project. Let’s look at each of their roles and how those roles come […]

Why Trademarking is a Must and What You Need to Know

Starting or expanding a business can be thrilling, but understanding trademarking is a crucial step to avoid headaches down the road. Let’s dive into what trademarking is, how to check for existing trademarks, what it costs, and how long it takes. Plus, I’ll share some real-life stories from my clients to show you why trademarking […]

How to Perfect Your Client Onboarding Experience

Booking a new client project is an exciting journey filled with potential, but starting on the right foot is crucial. The initial stages of onboarding set the stage for the entire client experience. If handled smoothly, they can instill confidence in your professionalism and expertise. However, if things feel disorganized or chaotic, it can leave […]

5 Essential Website Checks to Complete Before You Launch

Congratulations! You’re on the brink of launching your brand new website. You’ve poured your heart and soul into crafting the perfect design, honing your content, and ensuring everything is just right. But before you make it live and unveil your masterpiece to the world, there are a few crucial things you need to double-check to […]

Navigating Business Growth: 4 Values that Changed Our Journey

Starting a business is a risk; it can be overwhelming and a constant learning curve. At Thoroughfare Design, we’ve been navigating the entrepreneurial landscape for a while now, and our success can be attributed to three core values that have been our guiding stars – communication, exceptional customer experience, understanding your genius zone, and genuinely […]