The Thoroughfare Blog

Hey there, friend! So, you're diving into the exciting world of brand style guides, huh? Get ready because we're about to embark on a journey to uncover the must-have elements that'll take your brand identity to the next level. Think of me as your trusty guide, here to offer advice...

Develop a Distinctive Visual Identity Conduct research to understand your target audience, competitors, and industry trends. Work with a professional designer to create a visually appealing logo, color palette, and typography that reflects your brand's personality and values. Craft a Compelling Brand Story Start by defining your brand's mission, vision,...

This is kind of embarrassing, actually really embarrassing. Keep in mind that we didn’t go to school for graphic design, so everything we’ve learned in our business is entirely self-taught. At the beginning of our first year in business, we booked a brand-only client, and as part of the client’s...

Starting a new business is like embarking on an exciting adventure filled with endless possibilities. But just like any adventure, you need a well-prepared map to guide you along the way. And in the world of business, your brand serves as that crucial map. It's the beacon that attracts customers,...