Custom Brand Design

Brand Design Services

We craft unforgettable brand experiences, following a strategic process of storytelling and conscious brand building.

By leading business owners like yourself along a discovery-driven approach to the brand design process, we can begin to unearth your brand’s individuality and establish a unique identity for your business.

As we dig through an array of creative possibilities, we will consider what sets you apart from your competitors and the vision that best embodies your message. Pinpointing the most effective way forward, our comprehensive experience will map out a customized direction for your brand’s visual framework.

Upon completion, you will walk away with a complete brand suite designed to standout within your industry and corresponding tools and brand guidelines that outline the best use of your new assets. Establishing a captivating brand presence has never been easier.

Inquire for a Custom Quote

Brand Design Packages May Include

01 / Brand Strategy

Your Brand Strategy May Include: Brand Development Questionnaire, Brand Strategy Meeting, Brand Direction Presentation, Inspiration Board, Photography Direction

02 / Brand Identity

Your Brand Identity May Include: Primary and Secondary Logos, Brand Marks, Hand-Drawn Illustrations, Custom Color Palette, Font System, Brand Style Guide, Brand Pattern

03 / Brand Collateral

Your Brand Collateral May Include: Business Cards, Packaging Design, Hang Tags, Brochures, Social Media Branding, Email Newsletters, Freebie Designs, Digital E-Books, and More

04 / Brand Files

Your Brand Files May Include: Final Brand Review Meeting, Brand Style Guide, All Ready to Use Final Files, Re-Usable Templates

Take me to the Client Application

Frequently Asked Questions

What are your office hours?

Our studio is open from Monday through Thursday between the hours of 9:00 a.m. to 4:00 p.m. Central. We are closed Fridays, weekends, and holidays. We respond to all emails within 1-2 business days.

How do I inquire to get started?

We are so excited that you feel our design team is a great fit for your project. To get started, please complete the client application HERE, and we will respond to you within 1-2 business days.

What if I have questions before my initial call?

We are happy to help answer your questions! If you would like to submit your questions prior to inquiring, please leave us a message at hello@thoroughfaredesign.com, and we will respond within 1-2 business days.

What is the one concept method?

Instead of creating several design options, we strategize with you to ensure we are fully on the same page, allowing us to focus our efforts on creating one design concept for your business, that meets your needs, connects with your audience, and achieves your goals.

How long will my project take?

Typically, a complete branding and website design project will take 2-4 months. However, if you need only one service, brand only projects range from 4-8 weeks, and website only projects range from 6-8 weeks.

How many revisions will I receive?

We provide initial concepts with two rounds of refinements for each design item. Additional design rounds can be purchased for an extra cost; however, many clients don’t utilize the two rounds of refinements that are included.

What can I expect for your design process?

For all of our custom projects, we have created a design experience that guides our clients on a path of self-discovery, helping to achieve specific goals and address current pain points. For a full look at our design process, click HERE.

Do you design standalone logos?

Because we believe powerful brand identities are made up of consistent visual elements, we do not design logo only projects. Instead, we commit valuable knowledge and design expertise to creating the most thoughtful identities possible, creating an array of brand marks and guidelines fit for every situation.

What if I need to hire a brand photographer?

We love collaborating with brand photographers to ensure that your brand and imagery all work together as one cohesive unit. We will provide you with a list of photographers in your area that we recommend, and schedule a 1-hour collaboration call to ensure everyone is on the same page for your shoot.

What final files will I receive?

During your final brand review, we will review your complete brand style guide, any re-usable templates, and all final files, which will be in the following formats: JPG, PDF, PNG, AI, EPS, and SVG). Raw files are not included.

Who will print and/or input my collateral assets?

Printing collateral or inputting digital collateral into social platforms is the responsibility of the client. If you would like us to handle this for you for your project, we would love to help you! This service will be an additional cost.

What platform do you build websites on?

We build all of our websites on WordPress or Shopify. For our service-based business owners, your website will be built on WordPress; whereas, for our e-commerce business owners, your website will be created on Shopify.

Who will maintain my website after completion?

Ongoing website maintenance and updates will be the responsibility of the client after the project is complete. If you do not want to manage this, we would be happy to assist you through our monthly maintenance plan.

Do I need to purchase domain and hosting?

Yes, you will need to purchase your domain and hosting. Within your client task list, we will have a few options that we recommend specifically for your project so that you can choose the option that best fits your needs and budget.

Where do I purchase domain and hosting?

If you would like to get a jump start on purchasing your domain and hosting prior to reaching out, we have all of our favorite resources and business tools listed on our Resources page. You can access that information HERE.

Do I need to prepare anything before I reach out?

No. If you decide to book, we will have a list of client tasks with step-by-step instructions that walk you through how to complete each item. If you want to get ahead of things, please purchase your custom email and office number (if needed).

What will I need to prepare for my brand project?

For each branding project, a detailed task list will be provided to you at the start of your project, which will include a brand development questionnaire, Pinterest board activity, and list of written content that we need for any collateral materials.

What will I need to prepare for my website project?

This task list is very dependent on the type of website that you will have, but typically, you will complete our client password form, all written website content using our fillable documents, and provide imagery, videos, etc.

What is expected of me as a client?

Each of our custom projects is a collaboration. While we are creating the design of your brand and website, it is very important that you complete your client tasks, provide feedback on design items, and attend any meetings.

How much does a custom design project cost?

Each project is entirely unique, so we always hop on a complimentary initial consultation first to learn more about you, your business, the goals you have, and your needs for the project. After your consultation, we will create a custom proposal specifically for you with 2-3 options.

Do you offer payment plans?

Yes, we do! We we understand this is an investment for you. Based on your budget and the design option that you decide to proceed with, we will have a set payment plan within your contract, which is typically broken into 2, 3, 4, 5, or 6-months.

What additional costs might come up?

This can vary for each project, but typically you can expect the following items to come up: website builder, photographer, hosting, domain, custom email, and email marketing service. We will provide recommendations for each item.

What if I don't have the budget?

If you have a smaller budget but still need a brand and website, we would be happy to discuss this with you, as there are other solutions that we offer including One-Page Websites and Shopify Template Websites that are smaller investments.

Brand Design Services

We craft unforgettable brand experiences, following a strategic process of storytelling and conscious brand building.