Ali Anni is a home goods brand built around the feeling of a warm, thoughtfully collected home. From the beginning, the goal was to create something that felt personal and lived-in, where every pattern starts by hand and carries a sense of story. The brand draws heavily from nostalgia, family memories, and the simple comforts of home, pairing hand-drawn artwork with vintage-inspired details and a soft, soulful color palette. The visual identity feels layered and timeless, with classic serif typography, floral motifs, and an oval logo mark that feels like a brooch you’d find tucked away in a cherished drawer. The Shopify website was designed to reflect that same care and ease, creating a calm, inviting space to explore. Together, the brand and website feel warm, intentional, and enduring, made to help people create homes that feel loved, not just styled.