Max & Moose
Max & Moose is a baby brand built around the beauty of life’s quiet, fleeting moments. From the very beginning, the vision was to create a brand that feels nostalgic, tender, and full of storybook charm. The visual identity leans fully into vintage inspiration, with soft, retro fonts, custom illustrations, and a playful color palette that feels both timeless and lighthearted. Every element was designed with care, from the warm, textured visuals to the subtle nods to childhood keepsakes. The website design mirrors this feeling: thoughtful, imaginative, and easy to explore. Together, the brand and website create a world that feels comforting and sweet, made for memories, and crafted to last.
Scope of Work
Full Brand Identity Creation, Custom Illustration, Web Design, Brand Collateral
Industry
Heirloom Quality Baby Goods
Location
Canada
Brand Photography
Kayla Renae Photo
Past Experiences
A Love Note from Delilah
Oh it’s perfect Savannah! You have gone above and beyond. Thank you so much! I have read through the brand direction, and I am so utterly obsessed. The teal and mint colors I never would have chosen, but I adore the warmth this adds to the overall feel! Also, the paragraph you wrote about the brand captures my vision perfectly! Can we put that on the website somewhere? It’s so beautiful! As for the fonts, everything is perfect!
