The Botanary is an online store, carrying a curated collection of indoor plants as well as pots, planters, and accessories. For their project, we wanted to highlight the earthy element of their business while ensuring the brand stood out in the industry, so we created a complete brand identity crafting a bold color palette, hand-drawn illustrations, and cohesive brand collateral. For their website, we created an easy-to-follow layout, making the online sales process seamless while infusing their branding and custom photography throughout.
The Botanary
Scope of Work
Branding, Custom Illustration, Shopify Web Design
Industry
Online Store for Indoor Plants, Pots, Planters
Location
Stow, Massachusetts
Brand Photography
Joy LeDuc
Past Experiences
A Note from Lis and Kara
Coming into this process, we had a mish mash of ideas and design direction, and you were able to take all of that and create a tangible representation of who we want to be. It’s aspirational in a way that inspires us daily to live up to the brand you’ve created. You made the process clear from day one, provided detailed instructions at every step, and have made yourself available when we needed extra support. Creating a brand and a website certainly isn’t short on work, but you’ve created a process that makes it feel seamless.
