The Homemaker's Club
For The Homemaker’s Club, we developed a cohesive brand identity, along with print and digital collateral and a custom Shopify website. The vision behind this project was to create a brand that embodies a sense of sisterhood, centered around homemaking and the celebration of women and mothers. Through a collection of hand-drawn illustrations and a vintage-inspired crest, we brought to life a brand that blends a classic country club aesthetic with a warm, light, and welcoming feel. A thoughtfully curated palette of sage, navy, yellow, and soft blues is paired with gingham patterns, delicate florals, and imagery that captures the essence of slow, intentional living at home.
Scope of Work
Full Brand Identity Creation, Custom Illustration, Print Materials, Product Label Design, Shopify Website Design
Industry
Community and Podcast for Homemakers
Location
Idaho
Brand Imagery
Photos: Stephanie LaBenne / A Quiet Life at Home
Past Experiences
A Love Note from Ashley
I can’t express how deeply grateful I am for this beautiful design team who has made all of this possible. They’ve taken my vision and poured their hearts into it, capturing the spirit of our sisterhood in every detail. Working with them has been an absolute joy. It was literally like seeing my dream bloom into something more beautiful than I could have imagined.








